Political tech is a huge industry; taking into account the spending of nonprofits, foundations, cam- paigns, committees, and other interested parties, it’s worth many billions of dollars- even in off-cycle years. It’s important to understand the different types of tech and where they can fit into a campaign.

The Left faces certain ingrained challenges around innovation cycles, how we mobilize around tools, how donor money flows throughout the campaign period and a lack of voting overall. Learn more about where we can shore up our chances of winning by preparing for these trends and working to educate others on them as well.

Every candidate can benefit from a good web site, email tool and social media presence, and here are some best practices in these areas.

As a campaign manager, identifying which tools to invest in with your limited budget is an enormous challenge. Learn what to ask vendors and consultants before hiring, and how to prepare before choosing a campaign toolstack.

There are over 300 political tech tools out there, and it can be hard to know where to start. This section will break out the tools by category, show you which ones to consider per size of campaign, and give descriptions by tool category so you know the landscape.

There’s a variety of team members that circulate around campaigns, and also a variety of ways they can be organized, depending on the level of campaign you are running. Read the best organization charts for your campaign team broken out by size of campaign.

Across the wonderful ecosystem of groups on the Left, there’s a myriad of activists standing by to aid you in your campaign work as you go. Here’s a 2- page summary guide to our Candidate Free Resource Guide.