Political tech is a huge industry; taking into account the spending of nonprofits, foundations, cam- paigns, committees, and other interested parties, it’s worth many billions of dollars- even in off-cycle years. It’s important to understand the different types of tech and where they can fit into a campaign.
The Left faces certain ingrained challenges around innovation cycles, how we mobilize around tools, how donor money flows throughout the campaign period and a lack of voting overall. Learn more about where we can shore up our chances of winning by preparing for these trends and working to educate others on them as well.
Good data can make or break your race, but it’s often hard enough just to figure out where to GET data, much less know if
it’s GOOD data. This section breaks down how voter data works, who owns it, how to improve it, soft data vs. hard data and the new landscape of data hubs.
As a campaign manager, identifying which tools to invest in with your limited budget is an enormous challenge. Learn what to ask vendors and consultants before hiring, and how to prepare before choosing a campaign toolstack.
There are over 300 political tech tools out there, and it can be hard to know where to start. This section will break out the tools by category, show you which ones to consider per size of campaign, and give descriptions by tool category so you know the landscape.